Check out http://www.facebook.com/FacebookPages for more information, and links to Facebook's best practices guides with step-by-step instructions to get started.Evolving to Profiles for Everyone and Everything on Facebook
Facebook is moving towards offering everyone and everything on the site the same experience as with profiles – personal web pages that currently represent each of the more than 175 million users on Facebook. In the next week, all administrators of Facebook Pages will have the opportunity to make changes to the new design and can publish the updated design for all users to see whenever they choose. On March 11th, these Pages will automatically change to the new profile design.
Public profiles will be familiar to all Facebook users because they have the same look and function as the current profiles, including these popular features:
Wall – The Wall displays the most recent and relevant information on a profile. The Wall is a collection of what a celebrity or public entity shares as well as what those connected to them are sharing. People can now easily comment on the content posted.
Publisher – Just as a user can add content such as status updates, photos, and videos to any of their connections’ profiles, the Publisher provides a simple interface for sharing content.
Tabs and Applications – Celebrities and public entities choose the default Tab that all users see when they land on their profile. Some applications that a celebrity or public entity has added to their profile are featured on the Boxes Tab.
News Feed – Users will receive updates in News Feed from public profiles just like how they receive updates from their friends and family. Every time users visit Facebook, they’ll see the latest content from their friends, celebrities, and others they care about.
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