Saturday, June 28, 2008

In just a decade... The Book of Changes

My former friend Del Close once casually explained away any amazement I had at how books that I open to any random page, will speak directly to me. I walk over to a bookshelf, pick any volume, flip it open to anywhere and read.

"It usually speaks to me about the moment at hand or my life's current status," I gush.

"Oh, that's just book-divination," he tosses off.

Like some kind of a two-bit card-trick, I continue to be fascinated with book-divination and have gone through the greater portion of my life as a semi-serious student of Taoism and the I-Ching or Book of Changes.

Sad to say, Del passed away almost a decade ago and since then, the Web has greatly expanded my horizons... welcome the Information Age. Now it seems my Firefox tabbed-browser is filled with cross-referenced Web-divination, where one thing leads to another and another. Just like Alice, I leap into the rabbit-hole and find real treasures like the following.

In 1998, Boyd Rossing, Community Development Specialist at the UW Madison's School of Human Ecology, put together a Concept Sheet for the Family Living Program Conference. Today, Professor Rossing teaches about real communities, directing a project, through the Department of Interdisciplinary Studies in the School of Human Ecology, to engage, network, and empower African American families in the neighborhoods of South Madison.

Ten years later the Concept Sheet he prepared for the brick 'n mortar community has much to say about whole-system thinking and the successful formation of virtual social network communities.

Wholistic Systems Thinking: A Foundation for Healthy, Sustained Community Collaboration
A cloud masses, the sky darkens, leaves twist upward, and we know that it will rain. We also know that after the storm, the runoff will feed into groundwater miles away, and the sky will grow clear by tomorrow. All these events are distant in time and space, and yet they are all connected within the same pattern. Each has an influence on the rest, an influence that is usually hidden from view. You can only understand the system of a rainstorm by contemplating the whole, not any individual part of the pattern. (Senge, 1990 pp. 6-7)

While we intuitively know that rainstorms and other facets of our lives function as systems we generally do not view the world in this way. From an early age we are taught to break problems apart, to fragment the world. This apparently makes complex tasks and subjects more manageable, but we pay a hidden, enormous price. We can no longer see the consequences of our actions; we lose our intrinsic sense of connection to the larger whole. (Senge, 1990, p. 3)

Today, we are ever more cognizant of the complexity and dynamism of the situations we face in communities and around the globe. We are becoming more conscious of the complex inter-connections of natural, biological and social systems. Examples of systems include biological organisms, the atmosphere, diseases, ecological niches, factories, chemical reactions, political entities, communities, industries, families, teams and organizations. The idea of a system is an organizing metaphor providing a way of organizing our thoughts about the world.

Peter Senge defines a system as "a perceived whole whose elements hang together because they continually affect each other over time and operate toward a common purpose" (Senge, 1994, p. 90). Issues in communities are usually nested within many inter-connected systems. Bronfenbenner sees the development of individuals as embedded in ever larger systems beginning with family, peers and neighborhood and expanding out to include work, government, culture and environment. (Santrock, 1997, 46-48)

We are also coming to understand that systems follow a dynamic and creative process of growth and change. Drawing from studies of cellular life, animal evolution and evolution of ecological systems three distinct phases have been identified. They are
  • needs-based bonding,
  • commonality-based bonds, and
  • potential-based bonds across differences, the latter being the mature phase of development.
Transitions between phases are called break-points because processes leading to success in the past begin causing failure and require adoption of new processes. Break-point periods are turbulent times of struggle and crisis. Today, as we face crises in our localities, whole systems thinking invites us to develop communities that draw on all the diverse potentials that exist in our environments thus moving to the mature phase of our community systems (Jarman & Land, 1995, pp. 24-28).

As we have paid more attention to the social dimensions of complex problems we have also begun to shift away from hard systems thinking that emphasizes rational selection of efficient means of achieving desired outcomes and where learning is not a concern. We are shifting toward soft systems thinking in order to address fuzzy, ill defined problems, where process is as important as product and where learning is emphasized (Walker, G. & Daniels, S., undated) The view of wholism goes yet further and views systems as organic living entities, where a wholeness and connectedness between all beings and things is perceived. (Gozdz, 1995, pp. 63-64)

Flood and Jackson (1991) elaborate on the implications of the soft system concept for intelligent communal action. According to a soft systems view, problem situations arise when people have contrasting views on the same situation. To address soft systems the people involved in the system engage in a learning cycle where participants reflect on and dialogue about their perceptions of the real world, constructing and considering a variety of systemic models and selecting and acting on those that yield improvements in mutually desired outcomes. Inquiry and problem-solving are both logic and culture driven. With a plurality of viewpoints many legitimate problems and goals emerge for consideration.

Thus, along with recognizing the complexity and interdependence of systems we are seeing a need to adjust our learning, decision-making and action processes to better account for this complexity. Accordingly on the community level approaches that emphasize collaboration of various actors who have knowledge of different aspects of complex systems have become common and on the large organization level approaches under the title of learning organization are proliferating. These approaches promote a systemic and ongoing learning process in which a temporarily shared culture is created that allows understandings to be shared and mutually developed, conflicts resolved and actions taken. These processes can be called collaborative learning. Successful collaborative learning sustains quality discourse, including constructive discussion of ideas, and collaborative argument by following interaction guidelines that emphasize listening, questioning, clarification, feedback, modeling and collective meaning-making through framing and reframing (Daniels, et. al., 1996).

Each participant brings a piece of the "truth."

When participants face the reality of multiple viewpoints together they develop a sense of true connectedness
. They then have the potential of translating that experience into collective intelligence through collective learning and action. (Gozdz, 1995, p. 60)

Wednesday, June 25, 2008

Twellow, Twitter's Yellow Pages

Twellow.com is currently grabbing publicly available messages from the Twitter.com micro-blogging service. They analyze and categorize each of the users responsible for those messages into the various categories found at Twellow.com.

If you find that you are not in Twellow, but have a valid Twitter account, follow these simple steps to have yourself listed on Twellow:

  1. If you haven't already, create an account and fill out your bio information at Twitter.com.
  2. Use Twellow's Get Listed form to request the user information from Twitter and have it added to Twellow.
Twellow was launched on June 24, 2008, by the makers of WebProNews...

Tuesday, June 24, 2008

Worth Tracking...

"In all of the excitement around Crossing The Chasm, Unleashing Your IdeaVirus, Tipping, Blinking, Cluetraining, Groundswelling, Long-Tailing, or what-have-you, a fundamental truth is often forgotten: We're in the business of making a case, persuading an audience, and articulating a point of view." - Phil Gomes, VP with Edelman Digital and senior advisor to the Society for New Communications Research. His blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

Shel Israel writes, speaks and does video reporting for FastCompany on social media's impact on business and culture. He co-authors, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and serves as a senior advisor to several promising social media start ups. He's a senior advisor to both the Society for New Media Research and the Social Media Club and serves on the board of directors for YourTrumanShow a video blogging site. Follow him at Global Neighbourhoods Social Media's impact on business & culture.

Monday, June 23, 2008

The Dark and the Light sides of Social Media...

"In 1999, in a book entitled The Control Revolution, journalist and legal scholar Andrew Shapiro described two futures that the Internet might take. The first was the familiar story of increased individual freedom, as the network gave us greater control over our lives, and over the institutions, including government, that regulate our lives. The second was a less familiar warning—of the rebirth of technologies of control, as institutions 'disintermediated' by the Internet learned how to alter the network to reestablish their control." - Lawrence Lessig in The Future of Ideas (download the book)

Are you trapped in a walled garden? It may appear to be beautiful and fun from inside, but what happens if and when you want to leave? Can you take anything out of the garden that you have collected?

This is the ethical dilemma under continual debate in the cybersphere.

Who owns your social identity when it is made up of scrapbook pages and lists of friends, all housed in a data mine under the lock and key of MySpace or facebook? What happens if you get banned for inappropriate behavior? There are no tools to export your personal data. In other words you have no rights.

The more time you spend in MySpace the more money MySpace makes from advertisers. Do you deserve a share?

Trebor Scholz explains, "What the MySpace generation should know about working for free."

Wednesday, June 18, 2008

Finding Twitter's tops...

Thanks to Marifer for the tweet about reading The Essential Guide to Social Media, a free e-book by Brian Solis. He blogs at PR2.0, bub.blicio.us, and is among the original thought-leaders who paved the way for Social Media. Look PR2.0 over closely because there are at least 4 more valuable free e-books there to be downloaded and studied (hint: on the right sidebar at the bottom).

Twitt(url)y is a service that tracks what URLs people are talking about on Twitter and posts the top 100 most popular URLs over the last 24 hours on their home page. The 24 hours are constantly sliding, with an advanced algorithm in place, you always see what people are currently talking about. Today one of the rising stars, Twitter: Ultimate Time Waster or Great Tool?, is a recent presentation by Chris Winfield delivered to an SES Toronto audience that he posted on the 10e20 Blog.

"The best way to learn about Twitter is to have Twitter do my presentation," says Winfield, President and Co-Founder of 10e20 .

He tweeted the following series of questions starting at 4:45 PM EST, with no pre-planning or promotion around it at all:
By 6:04pm EST when he asked the final question he had more 275 answers - a presentation in less than 90 minutes. The 10e20 Blog has all of the answers plus a ton of other valuable ongoing information posted by more than a dozen authors who work at 10e20. It's a gold mine!

Tuesday, June 17, 2008

What is the Whuffie Factor?

Author Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is Whuffie - social capital – and how to raise it is the heart of this book.”
In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.
Jeffio explains whuffie...
"I believe the term was originally coined in the sci-fi novel Down and Out in the Magic Kingdom (2003) by Canadian author Cory Doctorow. In this story, Whuffie is a “reputation-based” currency that replaces money, is constantly being updated and is instantly viewable to anyone at any time."
Tara Hunt who tweets as Missrogue presented the following slides as part of her Fuel conference presentation on Whuffie, in London a few days ago...

Monday, June 16, 2008

Learning the finer points of Twitter...

I am gaining a much better understanding of the value of twitter, which at first glance seemed to me like a hopeless distraction. The value it delivers is entirely your own personal responsibility. In other words, garbage in = garbage out. If you have intelligent things to tweet about, you will probably start to attract a following of other intelligent persons with equally valuable tweets. So, lately I started to cultivate my twitter connections. This recent tweet...
UstreamTV UstreamTV Twitter show just started - http://www.ustream.tv/chann...
...points to a very information-laden show that was just starting a live broadcast on the UStream network, all about Twitter. It was hosted by BlogCatalog.com. Not only did I just learn about a social network for bloggers and one of the largest blog directories on the Internet, but I also had an extensive live lecture featuring embedded chat for simultaneous live Q&A with Erica O'Grady, the teacher and other "students." Erica talks about twhirl, a desktop client for twitter, her current favorite among the 48 different clients you can use to track tweets. Twitterholic.com ranks the top 100 Twitterholics based on Followers (don't your thumbs hurt yet?).

Watch the episode and learn more with Erica live every other Monday...
Video clips hosted by Ustream


Her five key values to social networking are the same as the Quaker key values: simplicity, equality, integrity, community and peace. She likes Flock - the browser for people who like to be connected; uses Summize to search Twitter in realtime and Twitzu to blast out event invites to Twitter followers. More Erica O'Grady shows here.

Recommended reading: Tara Hunt on Tweeting for Companies 101

Saturday, June 14, 2008

MySpace set to release big changes this week...

Described by some as in competition with Facebook...

Ars Technica reports, "MySpace is kicking off a major redesign on Monday of five key aspects of the site, from the homepage to user profiles to its MySpaceTV Player. With a focus on community, search, and usability, MySpace is re-arming itself in its battle for global social network dominance."

PC Magazine says, "MySpace will roll out the first phase of its redesign on June 18 in five areas: homepage, navigation, profile editor, search, and MySpaceTV player... As part of an ad campaign, an undisclosed major advertiser will take control of MySpace.com on launch day, with the full redesign debuting on June 19, according to the company... searching for people will display profile returns as usual, but results will now include tabs so you can find information about that person on MySpace as a whole, on the Web, within the Music section, or MySpaceTV."

According to Alexa Rankings, Myspace is already ahead of Facebook among
the Top 10 Social Sites. Check out the list in the Friday Traffic Report.

Friday, June 6, 2008

Webware's Guide to FriendFeed...

I have been consolidating my footprint(s), handprint(s) in order to seek out greater authenticity. So much hype in Facebook coming from the schemes and dreams of getting rich on auto-pilot... enough already!

Richard Laermer sums it up in 7 Ways to Act More Social, "Friendship has now gone the dinosaur route."

"FriendFeed
is a powerful service you can use to follow all the public online activity of your friends. It takes all your friends' activity on Twitter, Digg, del.icio.us, Flickr, YouTube, and 30 other sites and creates one giant uber-feed that you can display in one place. Furthermore, people can comment on what their friends are doing, and you can read those comments, so the service acts as a good way to discover the things your social network thinks is important." - Webware: Newbie's Guide: FriendFeed